Category: Product

  • Red Bull hit the European market in 1994 and now sells over 12 billion cans per year. It has 94% global brand awareness and has paved the way for the thriving international energy drink market we experience today. Red Bull’s story began in 1982 when soon-to-be CEO Dietrich Mateschitz landed in Bangkok in search of…

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  • General Assembly at the moment are running a series of free introductory seminars in various specialist areas. They’ve been great, I’d definitely recommend signing up to a couple if you have the time. Last week I went to one on user experience design and I thought I’d share a highlight of the session. Usually when a…

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  • A few months ago, I went to one of the really great (and free!) digital seminars run by Precedent Communications. The main takeaway for digital progress in an organisation was to “start where you are”, which was interesting for me as one of the things I was working on at the time was creating a…

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  • This blog is about removing redundant web content from a large site. Before I start, I should say that a much more sensible person would have got an agency to do this. At several points during the process (which I started in October) I’ve thought I was being far too stubbornly INTJ about the whole…

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  • I’ve been lucky enough to inherit my job at a time when digital was expanding for Time to Change. Previously development work could be easily contained on an ad hoc basis, with emails back and forth to manage each project and few enough demands on a small team to make this possible. Since joining, that’s…

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