User experience 101

  • If you can create a good experience, you will grow
  • Design is human
  • The best companies in the world are vulnerable if they haven’t thought about design
  • The question isn’t whether we can build it or whether it will work, the question is how it will make people feel
  • UX design is the commitment to building products with the customer in mind
  • Users don’t know what they want or how to describe it, you have to watch that behaviour in action
  • Always strive for more
  • The context is bigger than what’s on the screen, you’re making lives better for people
  • There’s no excuse for bad digital experiences anymore, we know what good is and customers are informed on what to expect
  • Typical design team: user researcher, information architect, interaction designer, visual designer, front-end developer, content strategist
  • Quality components: learnability, efficiency, memorability, errors, satisfaction
  • Usability + utility = useful
  • Stay in tech usability checklist 
  • Where possible use a label with an icon, as their ubiquity has led to market crossover
  • UX process: test assumptions, put the user first, ask questions, collaborate
  • Methodology: research and ideation, information architecture, wireframes, prototyping, validation
  • Research: data analysis, user interviews, business objectives, competitor analysis, constraints
  • Get to know your users, understand their lives, problems and motivations
  • Interviewing: be specific, the best or worst time they performed a task and why they viewed it positively or negatively
  • What to learn: when, where and how the product is used, what alternatives they use, what frustrations they have with your type of product, what features are used
  • Personas: profile, motivations and objectives, goals and needs, pain points
  • Mapping the user journey: movements towards a goal, what keeps them going, where they might fall
  • Open and closed card sorting
  • Users are much less phased by paper prototyping than people think, they’re very happy to move through a sketched journey in the early stages of testing
  • Jakob Nielsen: “5 users is the optimal number for testing”
  • Types of testing: informal, moderated, remote, contextual
  • People for Research or Saros for user recruitment, around £1,000
  •  Prioritising features: easiest to implement for maximum benefit
  • There’s no one size fits all when it comes to UX
  • We’re always going to need design, to know what problems people have and how to solve them
  • Read: user experience team of one 
Advertisements