This seminar was delivered by General Assembly.
- Products solve problems
- PMs manage the end to end process of solving that problem
- Different organisations define products differently
- Vitamin versus painkiller products
- Big ties to entrepreneurship, strategy and innovation
- Vision = product
- Delivery = project
- Spans technology, business, design
- Users are the only people who matter
- Roadmaps help effectively communicate vision
- Product lifestyle: intro, growth, maturity, decline
- Conceive, plan, develop, launch, iterate, steady state, maintain or kill
- Waterfall / Agile
- Features start with a user’s wants and needs to complete a goal
- Not all features are born equal
- Kano model: meet all needs and aim for delighters – a nice touch that isn’t expected
- Avoid hippo practices (highest paid person’s opinion)
- No date format, facilitated by Trello
- Dynamic reviewing
- Be ready to make tough decisions
- MVP: the least amount of work to gain the most amount of insight
- Is there a gap in the market and is there a market in the gap
- Validate, test, learn
- Think about building a support base around your vision and communicating it via video before you build, e.g. Dropbox
Digital Becca 